KB40 - How To Get Abs

Today's issue is sponsored by Pliability.

In the past, I’ve struggled to get into a daily stretching routine, even though I understand how important it is to help reduce my stress levels and risks of injury in the gym.

I then stumbled upon Pliability, and for the last 18 months, I've barely missed a day and feel awesome!

To check it out and, most importantly, to grab your free 14-day Trial, Click Here

MIND
DON’T BREAK THE CHAIN

Today, I will share a slick little trick that can skyrocket your success and personal development without needing a fancy app or a life coach who charges more than a small yacht.

It's so simple Jerry Seinfeld used it to dominate the comedy world.

Hence, it’s called The "Seinfeld Strategy."

Imagine a calendar smacked right on your wall. We're talking full-year, no puppies or motivational quotes, just pure, unadulterated days.

Now, snag yourself a red marker. Yes, it has to be red — because red is the colour of action, of doing, of "hell yes, I crushed it today!"

Every day you do your thing — write, sell, design socks, whatever floats your boat — you get to slash a big fat X on that day.

Just thinking about it feels good, right?

But here's where the Seinfeld magic kicks in…

Each of those Xs starts to form a chain.

Your only job? Don't break the chain. That's it. Simple.

No need to write War and Peace every day.

Just add links to that chain. It's visual, it's visceral, it's victory in red marker.

So why's this so effective?

Because it taps into the compound effect, like interest stacking up in your savings account (if those even exist anymore), your efforts pile up day by day.

Before you know it, BOOM, you're not just writing; you're a writer.

You're not just exercising; you're a person who can't live without their daily sweat.

The Seinfeld Strategy is your visual accountability buddy. It's a daily nudge, a visual cue that says, "Hey, you're on a streak, champ. Keep at it!"

This isn't about monumental shifts overnight. It's about those tiny, incremental steps that stack up to massive success.

BODY
HOW TO GET ABS

In 2012, Researchers at Western Illinois University released the results of a study where they observed which muscles women find most attractive in men.

#1 - Abs
#2 - Biceps.
#3 - Chest.
#4 - Obliques
#5 - Triceps.
#6 - Butt.

But here’s the kicker: you don’t really need that six-pack!

It’s like a metaphorical trophy that’s nice to have, but let’s not kid ourselves into thinking it's a life requirement.

I'm going to serve up three hard truths on why you might want to skip the six-pack obsession:

The Juice isn’t worth the squeeze.

Firstly, the payoff just isn’t there. If you’re past the spring chicken phase and the closest thing you’ve seen to abs is in a magazine, you can get there. But you’ll be saying adios to the joys of spontaneous beer and pizza nights. Trust me, the hermit life of relentless crunches, and Tupperware will make you about as fun as a prostate exam. And if your home life includes other humans, they’ll probably want to trade your cranky, hangry self for a cuddlier, less chiselled version.

A Six Pack Doesn’t “Make The Man”

The truth bomb is that six-packs don’t make the man. We’ve been spoon-fed this idea that a sculpted torso is the golden ticket to becoming Mr. Desirable. But let’s cut through the BS. Being a prime mate doesn’t come from just looking good. It comes from being good—from being kind, being there, being someone who stands up and gives a f**k.

No one really gives a shit.

Let's cut the crap for a second and talk about this six-pack obsession. The brutal truth? No one gives a flying f**k about your chiselled abs except you. It's a hard pill to swallow, but don't let some dusty old 2012 study dictate how you live your life. Those teenage students with their clipboards and questionnaires? They know f**k all about real life, and most of them probably still live at home…

CONNECTION
THE ART OF FIRST IMPRESSIONS

Here’s the thing about our brains—they’re judgmental.

We meet someone, and we’ve sized them up in a blink. Trustworthy? Competent? Our neurons fire off these verdicts before we’ve even exchanged hellos.

But hold up, what if this mental jury can be tampered with?

Imagine a world where a study plays god with these bizarre critters called Greebles—think of a blob with an identity crisis.

These studies show we can teach our brains to tag these Greebles with badges like “I can count on this one” or “Yep, they’ve got their stuff together.”

These judgments, once made, are stickier than that wad of gum you stepped on and carried across town. They’re not just fleeting guesses; they take root like they've been part of our mental wiring.

So, you’re tossing words around with someone new and want to swing the Greeble jury in your favour?

It’s not rocket science, but it’s close…

First, master the art of the silent conversation. Your body talks louder than your mouth. Eye contact is firm but not creepy. Handshake? Like you mean it. Smile? It's like you’re actually happy to be there. These signals whisper to the other person's subconscious, “Hey, I’m the real deal.”

Next, be all in when they talk. Nod, like their words are your personal gospel. Match that frown or grin like it’s contagious. Throw in a thoughtful “Hmm” or a question that says, “I’m listening, and you’re fascinating.” That’s how you get them thinking, “This one gets me.”

And when the spotlight’s on you, keep it short and sweet. Ramble, and you’re just another noise in the room. But say it like it’s a tweet, and suddenly, you’re the sage in a sea of blabbermouths.

Ultimately, it’s all about those Greebles in their heads and yours.

You’re the puppet master of first impressions, the quiet architect of how you’re seen. And in this hustle of life, that’s no small power to wield.

DIRECTION
STAY CURIOUS

Ever feel like your brain’s on autopilot?

You’re just going through the motions, not really soaking up the world around you?

Well, it’s time to wake up and spark something inside you that’s been snoozing since you were a kid…

Curiosity.

Remember when you used to ask 'why' about everything?

It’s time to channel your inner 5-year-old again. Why?

Because curiosity is your backstage pass to the show of life, and who doesn’t love a good show, right?

Curiosity is like a muscle; it'll wither away if you don’t flex it.

It pushes you to hit that 'learn more' button, deep dive into topics you know nothing about, and explore paths you’ve never walked.

And guess what? That’s where the magic happens.

That’s where you stumble upon ideas and opportunities that are way cooler than anything you could’ve planned.

So, here’s a pro tip from me:

Never stop learning.

Pick up a book on a whim, listen to a podcast that’s not in your usual queue, and start a conversation with someone who lives a life completely different from yours.

You’ll be surprised at how much life offers you when you're open to it!

TLDR

👉 MIND: Success is less about the seismic shifts and more about the daily "f**k yeahs!" It's about the red Xs scrawled across your life, marking the wins, big or small. It's not about the goal; it's about becoming the person who does the thing—every day!

👉 BODY: Chasing a six-pack is like obsessing over a high score in a game nobody else is playing. It's a solo quest for a trophy that won't warm your bed or laugh at your jokes. Real attractiveness? It's not in the mirror—it's in the shit you do, the way you love, the world you build.

👉 CONNECTION: Our brains make snap calls on everyone—like a biased Britain’s Got Talent judge. But here's a twist: we can hack the system. With a few ninja social moves, we can make our personal Greebles say, "This person's legit," before opening our mouths.

👉 DIRECTION: If your life feels like binge-watching a dull series, it’s because you’ve lost your 'why'. Curiosity didn't kill the cat; it gave it nine lives. Dive into the world with the wonder of a caffeinated toddler. Poke, prod, question everything. It's not about finding the 'right' path—it's about scribbling outside the lines and loving where you end up

Brain Game Answer:
A Map