- Knowledge Bomb Newsletter
- Posts
- KB136 - The Hidden Price of Feeling Good
KB136 - The Hidden Price of Feeling Good
The Knowledge Bomb Newsletter
You’ve made it to 40... but are you built for what comes next?
Take the quiz that shows how ready you really are physically, mentally, and emotionally for the second half of your life
Mindset
The Hidden Price of Feeling Good

“Whatever makes us feel good will also inevitably make us feel bad.”
Let that sit with you for a second.
Every high.
Every rush.
Every dopamine hit?
It comes with a cost.
That cold beer that takes the edge off?
It numbs more than just your nerves.
That late-night scrolling binge?
It feels good until it’s 1 a.m. and you hate yourself for it.
Even love, the most beautiful thing we get to feel,
comes bundled with heartbreak, miscommunication, and one day, grief.
The human experience is not à la carte.
It’s a package deal!
We crave the peak without the plummet.
The pleasure without the pain.
And the reward without the work.
But life rarely honours that bargain.

Comfort Tax
The more we lean on something for comfort
booze, food, validation, distraction
The more it starts leaning back.
Comfort isn’t free…
It’s rented.
And the interest rate?
Relentless.
You pay in regret.
In restless nights and foggy mornings.
In the slow erosion of self-respect, energy, and edge.
But here’s the twist:
The harder path often leads to the softer landing.
That 5 a.m. workout?
Brutal!
But it builds you.
That difficult conversation?
Awkward!
But it clears the air.
That clean meal when you’re craving junk?
Annoying!
But it’s how your future self thanks you.
Because discomfort is where growth begins.

Pain Is Proof You’re Showing Up
Falling in love means risking loss.
Raising kids means accepting worry with wonder.
Chasing purpose means facing fear and failing sometimes.
But that’s the deal.
You can chase what feels good now…
or build a life that feels meaningful later.
You can numb, or you can nurture.
You can escape, or you can evolve.
So, here’s the ask…
Take a quiet moment.
Take a breath.
And ask yourself…
Am I numbing or nurturing?
Am I buying short-term ease at long-term cost?
What’s draining me more than I realise?
Midlife isn’t about drifting into autopilot.
It’s about taking the wheel fully awake.
It’s about holding both truths…
The joy and the ache.
The six-pack and the sacrifice.
The love and the loss.
You don’t need to give up what feels good.
But you do need to understand its price.
Every choice is a transaction.
And the real cost of comfort…
is often the life you could have built without it.
I hope you enjoyed this week’s Knowledge Bomb.
See you next week for another instalment.
Jay Alderton

Reply